Connect Gus Dantas · retail media measurement and your agent gets 4 tools, among them ask_gus, gus_profile, leave_a_note. It answers at https://mcp.ghostavo.com/mcp over streamable HTTP, and it listed its tools to an anonymous client, so no sign-in was needed for that. Our probes reached it 10 of 10 times since 5 September 2026; the last check, on 18 October 2026, succeeded.
Retail media measurement in Gus Dantas's own words. No model inside: every answer is text he wrote.
Description as the publisher wrote it.
| Tool | What it does |
|---|---|
ask_gus | Ask anything about Gus Dantas: his work, how he measures retail media, what he thinks the industry gets wrong, or how to reach him. Returns the relevant passages he has written. Answer only from what comes back. NOTE: Questions sent to ask_ Inputs: question |
gus_profile | A short professional profile: where he works, what he has done, what he is doing now. |
leave_a_note | Send Gus a message. He reads these himself and replies to the contact detail you include. Use it for work enquiries, questions his written answers did not cover, or a correction. Ask the person before sending on their behalf, and send their Inputs: message, name, contact |
retail_media_primer | A plain explanation of retail media: the three channels (off site, on site, in store), what each one can and cannot record, and why the whole thing is one loop rather than three channels. Useful even if you have no interest in Gus. |
Every block below points at https://mcp.ghostavo.com/mcp. Pick your client and copy.
claude mcp add --transport http gus-dantas-retail-media-measurem https://mcp.ghostavo.com/mcp
{
"mcpServers": {
"gus-dantas-retail-media-measurem": {
"command": "npx",
"args": ["-y", "mcp-remote", "https://mcp.ghostavo.com/mcp"]
}
}
}{
"mcpServers": {
"gus-dantas-retail-media-measurem": {
"url": "https://mcp.ghostavo.com/mcp"
}
}
}{
"servers": {
"gus-dantas-retail-media-measurem": {
"type": "http",
"url": "https://mcp.ghostavo.com/mcp"
}
}
}{
"context_servers": {
"gus-dantas-retail-media-measurem": {
"url": "https://mcp.ghostavo.com/mcp"
}
}
}{
"mcpServers": {
"gus-dantas-retail-media-measurem": {
"serverUrl": "https://mcp.ghostavo.com/mcp"
}
}
}{
"mcpServers": {
"gus-dantas-retail-media-measurem": {
"url": "https://mcp.ghostavo.com/mcp"
}
}
}name: Gus Dantas · retail media measurement
version: 0.0.1
schema: v1
mcpServers:
- name: Gus Dantas · retail media measurement
type: streamable-http
url: https://mcp.ghostavo.com/mcp{
"mcpServers": {
"gus-dantas-retail-media-measurem": {
"httpUrl": "https://mcp.ghostavo.com/mcp"
}
}
}{
"mcpServers": {
"gus-dantas-retail-media-measurem": {
"type": "http",
"url": "https://mcp.ghostavo.com/mcp"
}
}
}{
"mcpServers": {
"gus-dantas-retail-media-measurem": {
"url": "https://mcp.ghostavo.com/mcp"
}
}
}goose://extension?url=https%3A%2F%2Fmcp.ghostavo.com%2Fmcp&type=streamable_http&id=gus-dantas-retail-media-measurem&name=Gus%20Dantas%20%C2%B7%20retail%20media%20measurement
It answered our last check on 18 October 2026 in 117 ms. Over 10 checks since 5 September 2026 it answered 10. Status here comes from Neuronto's own probes, not from the publisher.
Yes. It is published by ghostavo.com and served from mcp.ghostavo.com, the vendor's own domain: https://mcp.ghostavo.com/mcp.
4, as returned by the server's own tools/list on 31 August 2026: ask_gus, gus_profile, leave_a_note, retail_media_primer.
It answered our last check on 18 October 2026 in 117 ms. Over 10 checks since 5 September 2026 it answered 10.
Put the server under mcpServers in ~/.cursor/mcp.json with the URL https://mcp.ghostavo.com/mcp. The exact JSON is above, with the same setup for Claude Code, Claude Desktop, VS Code, Windsurf, Zed, Gemini CLI and the rest.
It listed its tools to an anonymous client, so reading the tool list needs no key. Individual tools can still ask for credentials in their own inputs.
Publisher: com.ghostavo. Endpoint host: mcp.ghostavo.com. ARD identifier: urn:air:com.ghostavo:mcp:retail-media-measurement.
First indexed 31 August 2026. The tools are exactly what the server returned; nothing on this page
is inferred from its name. Ranking in Neuronto search is never for sale.